Frequently Asked Questions

Everything you need to know about Aphy and how it supports your hotel.

What problem does Aphy solve for hoteliers?
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It removes repetitive back-office tasks from your team’s day, reducing manual screen time and operational errors so staff can focus more on guest-facing hospitality.

Do we need to replace our current systems?
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No, you don't. We connect directly to your existing hotel systems, so you can automate workflows. Aphy sits on top of your systems, working as the connector across your tech-stack.

How do we stay in control of what the AI does?
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Aphy is designed for visible, controlled execution: actions are carried out with guardrails aligned with your team’s criteria, and the system reports back on what was done and why.

Where is Aphy based, and where do you operate?
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Aphy is based in Switzerland and has clients in the DACH region, Benelux, the United Kingdom and the United States.

How does Aphy protect our guest and payment data?
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Aphy is built to keep hotel data secure while it automates workflows across your existing systems, with access controls and traceable execution so actions and outcomes remain visible and auditable.

Who can access our systems and information?
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Only authorized users and the configured Aphy agents can access the systems and tasks you enable, and activity is tracked so you can review what was done, when, and why.

Do you store our data, and for how long?
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Aphy’s approach is to automate execution while keeping it transparent and controlled. Our agents are stateless, they process data in real time without storing PII. Confirmation emails, and other communication types are deleted every 30 days.

Build systems to accelerate growth and scale efficiently.

Phone
+626 9817 268
Country
United States
North America
ADDRESS
12 Wellington Place.
Melbourne, VIC 3000
Let’s start a conversation tailored to your business needs

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TESTIMONIALS

Read directly from the industry leaders who trust Aphy.

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Aphy has been a crucial partner in our digital transformation journey.

If you are not looking into a solution with Aphy, then you are not automating enough.

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Silvain Van Weers
Head of RPA & AI — citizenM
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This wasn't just about solving one problem. It's about creating a future where our team can focus on what truly matters.

What Aphy makes easy is that their agents are scalable. It’s not starting from scratch every time; we can build on what we’ve already achieved.

Joe Puskorius
Head of distribution — Edyn
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Aphy works even when we are not.

This proved essential during early morning surges when hundreds of bookings needed to be processed simultaneously and the solution alleviated pressure on the team, allowing them to focus on more impactful guest interaction.

Denise Thijssens
Reservations Manager — The July