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Privacy policy
Last updated: 02-02-2026
This Privacy Policy explains how Aphy AG (“Aphy”, “we”, “us”) collects and uses personal data in connection with our website, products and services (the “Services”).
1. Controller and Contact
Controller: Aphy AG, Chaltenbodenstrasse 16, 8834 Schindellegi, Switzerland
Email: simplify@aphy.com
If you have questions or requests, contact us at the email above. If we appoint a data protection representative or DPO, we will provide details here.
2. Scope
This Privacy Policy applies to: visitors to our website; users of the Aphy platform (customer admins and end users); business contacts (prospects, partners, suppliers); individuals whose data is processed through our Services on behalf of customers (see Section 4).
3. Personal Data We Collect
3.1 Data you provide
Account data: name, work email, role, company, property name(s)
Communications: emails, support tickets, meeting notes
Billing details: invoice contact, payment-related business data (we do not intend to store payment card data)
3.2 Data collected automatically
Device and usage data: IP address, browser type, pages viewed, timestamps, interaction logs
Cookies and similar technologies (see Section 10)
3.3 Data from third parties
If integrated with third-party systems (e.g., PMS), we may receive technical identifiers and operational data necessary to provide the Services.
4. Data Processed on Behalf of Customers
When customers use Aphy to process operational workflows (e.g., reporting), they may upload or generate personal data relating to their guests, staff, or other individuals. In such cases: the customer is typically the controller; and Aphy acts as processor and processes data only under the customer’s instructions, as set out in our DPA.
5. Purposes and Legal Bases
We process personal data for the following purposes:
Provide and operate the Services (account administration, authentication, workflow execution, support) - Legal basis: performance of a contract; legitimate interests.
Improve and secure the Services (monitoring, troubleshooting, analytics, fraud prevention, security) - Legal basis: legitimate interests; legal obligations where applicable.
Sales, marketing and relationship management (B2B communications, demos, events) - Legal basis: legitimate interests; consent where required.
Compliance and legal (record keeping, enforcing terms, responding to lawful requests) - Legal basis: legal obligations; legitimate interests.
Where Swiss law applies, we process personal data in accordance with the Swiss Federal Act on Data Protection (FADP) and related ordinances.
6. Sharing of Personal Data
We may share personal data with: Service providers (subprocessors) such as hosting, analytics, email delivery, customer support tooling, and security providers; Professional advisors (legal, accounting) and auditors: Authorities if required by law.
We do not sell personal data.
7. International Data Transfers
If we transfer personal data outside Switzerland/EU/EEA, we implement appropriate safeguards (such as Standard Contractual Clauses or other recognized mechanisms), and additional measures where required.
8. Retention
We retain personal data only as long as necessary for the purposes above, including: account data: while the account is active and thereafter as required for legal/operational purposes; support communications: typically up to 30 days; logs: typically 30 days, unless required for security investigations.
Customers can request deletion/return of customer data as described in our DPA and contract terms.
9. Security
We use reasonable technical and organizational measures to protect personal data, including access controls, encryption in transit, and monitoring. No system is completely secure; users must also protect their credentials.
10. Cookies
We use cookies and similar technologies for: essential website functionality; analytics and performance; and marketing. You can control cookies through your browser settings and (where implemented) our cookie banner/preferences tool.
11. Your Rights
Depending on your location, you may have rights to: access, correct, delete, or restrict processing; object to processing; portability; and withdraw consent (where processing is based on consent).
To exercise rights, contact simplify@aphy.com. We may need to verify your identity. If we process data on behalf of a customer, we may refer your request to that customer. You may also have the right to lodge a complaint with your local supervisory authority.
12. Changes
We may update this Privacy Policy from time to time. We will post the updated version and update the “Last updated” date. Material changes may be notified through the Services.